Born Free

Roar Marketing is proud to be an official corporate partner of Born Free Foundation for the last three years.

As well as supporting Born Free through sponsorship and using their merchandise whenever we can in our promotions, we help Born Free to look after Sinbad the little lion, through their adoption programme.

As you can imagine at Roar we have a special soft spot for lions, but the Born Free Foundation works to free many different species from suffering and they currently have projects worldwide helping big cats, elephants, great apes, bears, dolphins and other marine animals.

Born Free is not a big anonymous organisation, but a family of like-minded people who share the same goals. With the support of Roar Marketing and many other organisations and individuals Born Free is taking action on the frontline to protect wild animals and stop suffering.

The Born Free Foundation was born out of actors Virginia McKenna and Bill Travers' personal passion for animals following their starring roles in the classic wild life film �Born Free� also staring Elsa the lioness - the initial inspiration for Born Free.

Sinbad Our Adopted Lion

Sinbad is a young lion who lives at Born Free's Big Cat Sanctuary at Shamwari Wildlife Reserve in Southern Africa. Here in his �bush' enclosure, that is bigger than a football pitch, he can at last enjoy life where he belongs, in Africa.

Sinbad (photograph by Vuyo Busakwe) was born in 2001 and should be in his prime, but in his early years he endured being a photographer's prop, a feature in a restaurant and eventually ended up in a cramped cage in Bacau Zoo in eastern Romania. The authorities wanted a better life for Sinbad, but simply didn't have the resources.

Sinbad is called �the little lion� because he is just 80cm (32� long) and 125kg (20 stone) in weight, which is half the size of a normal lion and his teeth are broken and worn.

In the zoo Sinbad was kept on a soil floor, which turned into mud and puddles in bad weather, making his stunning long mane sodden and matted with mud. All he had for �enrichment� was an old log and a car tyre.

Born Free was determined to help him, to give him proper food, a new home and loving care for life.

Sinbad was rescued in August 2007 and settled in very quickly to his new home at Shamwari. He would never survive in the wild but now he has got a little piece of Africa for his very own where he can bask in the sunshine or take a snooze in the shade.

Glen Vena, Born Free's Animal Care Manager at Shamwari, issued a report recently saying that Sinbad's body is fuller than when he came. At first you could see his ribs and his pelvic bone. He now looks more lion-like. But, Glen is trying his best to maintain his weight at this stage and not let him put on too much fat.

For more information about Born Free go to http://www.bornfree.org.uk/

Look out for Roar Marketing newsletters for updates on Sinbad and promotions featuring official Born Free Merchandise.

We try to help Born Free in any way we can, for example we save up used postage stamps, so if you would like to pass us your used stamps we will happily send them along with ours.

Find Roar Marketing on the Born Free website.

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