Corporate Identity & BrandingCorporate identity
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How you present your company and your products and services to your customers can make the difference between business success and business failure.
Your corporate identity needs to back-up the image, ethos and style of your organisation. If your products are high quality, but your correspondence, website and literature is poor then your product will be de-valued in the mind of your customer, which will have a knock-on effect on your pricing model.
Your corporate identity needs to invigorate and enthuse you and your team. You need to feel proud of it. It makes you stand out from your competition and is part of your unique selling proposition.
Many people confuse marketing with design. Design is very important and Roar Marketing works with several design agencies around the UK (and can work with yours if you have one). However, getting to know your business, understanding your customers and creating a corporate identity that will achieve your business and sales objectives (and an identity that will last for years; no matter what it needs to be used for) is where Roar Marketing can advise, properly brief designers and show you the most cost effective implementation routes.
Please, don't get a designer to just "knock-up" a logo for you - within a few months (or even weeks) you'll find a corporate identity is not just a logo, and in the long-run you will simply end up paying more. The best advice is to do it right first time.
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 Brand innovation and management
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A brand can be your whole business or can refer to a product range. Cadbury's has a corporate identity, but Crunchie has a brand style and marketing plan all of its own.
Do your products, packaging or brand need a re-fresh and re-focus? Do you need to energise your sales team and give your business a boost? Roar has experience of re-branding businesses, re-positioning them in their marketplaces and increasing sales through re-designing product packaging with terrific results.
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New product developmentIt's important to keep your product offering fresh and relevant to the changing needs of your customers. We can help you develop your existing products, source new products or work with product designers to create a totally new product for you and successfully launch it.
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We're down to earth - what some consultants would call "A wood and metal tool for the moving of compacted leaf debris and erosion by-products" - we simply call a spade!
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