Marketing Planning

Strategic marketing development and planning

We will take you back to basics. What do you want to achieve? What is your overall business strategy? How does your marketing strategy support this? What are your priorities? What do you want to say to your customers and prospects? What do you want your customers, suppliers (and competitors) to say about you? We will help you get a clear picture of where you want to be and put a plan and budget in place to get you there.

Marketing audits

Let us take a look at your current marketing plan and materials. We'll suggest improvements and let you know what you're doing well and what you're doing not so well.

Then we can help you to develop your marketing tools by helping you to understanding your customers' needs better and design messages and campaigns that appeal directly to them.

Marketing plans

If you don't have a marketing plan, we will create one with you and help you put it into action. We'll help you decide what's the best and most cost effective way for you to attract new customers, keep your existing ones and sell more to them. We'll also help you monitor the results and advise you on what you should do next and help you implement that too - if you need us to.

Having worked with Karen for several years on various aspects of catalogue production for Advantia, over the last eighteen months I have also worked with her as part of the team implementing an industry leading procurement and logistics partnership. Karen is always a pleasure to work with and her business experience and knowledge of the office products industry, together with her project management skills, have meant that this complex project has been successfully put into action for the benefit of both Spicers and the Advantia dealers.

Colin Learmouth, Director of Merchandising, Spicers Limited